The ad has squarely placed people's general curiosity on the CEO himself. Vegan milk brand Oatly released a bizarre Super Bowl LV commercial featuring CEO Toni Petersson. In addition to crooning about cows, he appears in tongue-in-cheek Oatly ads, including one where Petersson debates the merits of milk with a cow. Anmäl profilen Info CEO and serial entrepreneur. It’s probably safe to say that you most likely cringed at the Oatly Super Bowl ad. The brief commercial, which is banned in Sweden due to a lawsuit from the Swedish dairy lobby, featured Oatly CEO Toni Petersson sitting in front of a piano in the middle of a field. It seems most people felt it was one of those things that's so bad but you just can't look away. Anyone can tell you that puts pressure on a company. It doesn't take much digging to find out he is as free-spirited as the wind blowing those stalks of oats. After that Super Bowl ad, it's hard to say whether or not people will be itching to pick up a carton of Oatly at the grocery store. The spot, which went viral, features the company’s CEO Toni Petersson audaciously singing a self-penned ditty with lyrics such as “It’s like milk, but made for humans,” as he stands in an oat … Meet Toni Petersson, the offbeat CEO of the plant-based milk company, Oatly. The ad was met with mixed responses as CEO Toni Petersson appeared in Oatly’s Super Bowl commercial, but the company had its own comeback ready and waiting. Oatly CEO Toni Petersson belts a ballad for milk made from oats in this Super Bowl LV commercial. Oatly CEO Toni Petersson starred in the brand’s Super Bowl commercial. I think it's important, though, that we don't become overly corporate and institute too much of a structure because of it. Toni Petersson is known to be the CEO of Oatly company which sells Oat milk and has switched numerous people to a vegan diet. Who is Toni Petersson? On Sunday, Feb. 7, in the midst of celebrity- and action-packed Super Bowl commercials for companies like Cheetos, General Motors, and State Farm, things suddenly slowed down when Oatly CEO Toni Petersson appeared calmly on the screen, basking in the sun. "As an entrepreneur, if I ever want to do something, I just do it," he says. This wasn’t about redoing the logo. Executive Foundation Lund. ", Prior to joining Oatly, Petersson found success in his home country of Sweden as the CEO of Boblblee, a backpack company (via LinkedIn). Oatly CEO Toni Petersson discusses the company’s strategy to transform the non-dairy sector, the forces behind a growth in plant-based diets, and why sustainability is core to the company’s mission. Executive Foundation Lund. Toni Petersson, CEO, Oatly. Forget hiring an actor: Petersson himself takes front and center in Oatly's new primetime commercials. In one ad, he stands in a field with a synthesizer singing (arguably badly), "Wow, wow, no cow" (via YouTube). With Oatly, it was extremely simple. If you missed it, it featured the CEO of Oatly, Toni Petersson, singing a tune he wrote himself accompanied by his keyboard in a wide-open field of oats. He describes the company as "unconventional," but his approach and rebranding of the company paid off. Grab your spot on the USA TODAY Ad Meter panel for a chance to win a trip to next year’s big game. One person seemed to summarize the sentiments around the ad with a tweet that said "either they forced the ceo of oatly to do that or he wanted to and neither will make me happy." Toni Petersson CEO at Oatly Höllviken, Skåne County, Sweden 500+ connections. Tony Petersson (Oatly.com) The company said on its website on Sunday, February 6, “Yeah, that was really our CEO singing on the Super Bowl. Toni Petersson is Chief Executive Officer at Oatly AB. It seems most people felt it was one of those things that's so bad but you just can't look away. I decided I wanted to work for them, so I did" (via The CEO Magazine). If I want to start a business, I'll start a business. I don't feel like I have any other concerns. Things are changing here every day and if you want to work with us you need to have that drive and desperation to go out and make a difference every single day. It may seem simple, but this song is an absolute earworm. Now Petersson may be trying the same in America. And as we all know, being memorable is a hallmark of an effective ad campaign. The 30-second spot features Oatly CEO Toni Petersson literally singing the praises of oat milk. If I want to start a business, I'll start a business. Petersson said in 2019, "In the past year, Oatly has doubled in size. In fact, one Amazon seller even listed a 12-pack of the plant-milk for over $200 (via Delish). Two Brazilian firms owned by a top donor to President Donald Trump and Senate Majority Leader Mitch McConnell are significantly responsible for the ongoing destruction of the Amazon rainforest, carnage that has developed into … On a night known for star-studded commercials, Oatly's ad stood out because it featured its CEO Toni Petersson sitting in front of a piano in the middle of a field — and that's it. Meet Toni Petersson, the offbeat CEO of the plant-based milk company, Oatly. He plucked the keys and sang about oat milk being made for adults. What is Blackstone? Jay-Z and Beyoncé have encouraged fans to … The product was developed in 1994 and had failed on the market until Petersson entered the picture in 2012. In an interview with The CEO Magazine, Petersson said, "I don't pursue anything if I don't think I will feel fulfilled. Oatly's 2021 Super Bowl commercial features a song written and performed by Oatly CEO Toni Petersson and it certainly had everyone talking. See Toni Petersson's compensation, career history, education, & memberships. Literally. Personlig webbplats. See official rules for details. Petersson's style is straightforward. Toni is the CEO with the melodious voice in the video. "I don't feel like I have any other concerns. It was at this time, that in 2015, the company took a risk when it underwent a complete redesign – including a logo change, whereby ‘Oatly’ was broken into two lines, and a hyphen was added, as well as an exclamation mark. However, the brand will likely stay on their minds for a while thanks to Petersson's song as much as his strategic approach. Here's the story behind it "I don't feel like I have any other concerns. It takes a special kind of person to reach out during arguably the most expensive commercial breaks in U.S. television with a song as catchy as "Wow, no Cow." He also studied finance, marketing, strategy, and management at the Executive Foundation Lund. 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