Nike’s Facebook ad is so colorful that it looks like an oasis in a desert of dull Facebook posts. “Guarantees eliminate or reduce the perceived risks your prospects might have.”. When they feel like someone’s gazing at them, they can’t resist finding out more. Best Facebook Ad Examples Focusing on Current Events. AdEspresso’s Facebook ad shows a one-minute video describing their product’s benefits and features. For example, WeWork is … And including a promo code right in your ad is a great way to get people to take action immediately – they don’t want to forget about this discount. In the example below, you can see how the brand markets the simplicity of its product and the popularity of its solution: Then, in the actual headline and copy, they address the issue further. Find ways to connect with your customers. This Still Novel ad saw a 47% drop in cost per action (CPA) and a 52% increase in ROAS. This is one reason why we found Moo’s red-hot image ad so, well, red hot. Billabong’s ad example showcasing their eco-friendly collection has a feel-good aura around it. The products look attractive and desirable, contributing to the decision to get one of these subscription boxes ASAP. Get Results.” — cuts straight to the point. We love the transparent pricing in these ads, plus the free delivery. When analyzing the ROI of video ads, Kinetic Social found that video ads have the lowest effective cost per click (eCPC), with an average eCPC of $0.18. Some need to have a naked executive taking a bath to catch your audience’s eye. Each type of ad on the Facebook business platform has its own goals. Thinking of a story lights up our emotional brains, which is where we make our buying decisions. 2. It shares information about a sale, but the background photo is all about the lifestyle of their consumers and making people want that to be them, too. We love a good, clean design, and that’s exactly what we have here with these Sonos ads. And regardless of what service you’re selling, if you can market it as an authentically unique experience, you may see some huge wins with modern customers. Half of Facebook Ad optimization is creating a campaign which flows with user's thoughts and anticipating their needs. If you have an introductory video of your product, create an A/B test where it’s used in place of your Facebook ad image. Chipotle’s ad here plays to all kinds of different existing lifestyles, showing that anyone, from vegan to vegetarian to Paleo and more, can enjoy their food. This video type doesn’t take a huge production team on your end – simply gather some photos or cut-outs like we see in this ad example, and sew them together using a video app. These advantages combined with a great strategy is why Facebook ads work for so many types of businesses. Automatic Language Translation : For selected placements and languages, you can choose to have Facebook auto-translate your ad into the user’s preferred language. Web Summit’s Facebook ad uses location-based personalization. BigSpy - it is the best free Facebook ads ideas tool! Community See All. 22,287 people like this. The entirety of the copy is customer testimonial and the headline itself is a review. What’s different? This is another great example of a SaaS ad, giving a sneak peek into how their software is used and what can be created with it. To start off, we want to showcase some results that we’ve gotten for our own clients. “50,000+ 5-star reviews don’t lie” is a great tagline to help sell your product and build trust. 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