Those proclaiming the cancellation of the Oatly brand and asking for its boycott are doing so on ethical grounds – out of concern for the environment and the radical right-wing politics of America’s reigning orange-in-chief. However, I’m not going to put my money into companies which can appear to be selling out to the highest bidder, particularly if that investment leads to the destruction of the planet, or to putting people’s lives and land at risk. Ex … Just look at some of cancel culture‘s most prized trophy kills: from the past two years: Chipotle (#boycotted over its working conditions), Facebook (too many cancellations to mention, but more recently these have centered around its hate speech policies) and Amazon (most recently for advertising the position of ‘union spies‘). Oatly had it all. On 14 July, the business sold a minority stake worth $200m (£157m) to a glittering array of high-profile investors, including Oprah Winfrey, Natalie Portman, former Starbucks chief executive Howard Schultz, and Jay-Z’s Roc Nation. In the last week, we’ve seen all sorts of views on the controversy over Swedish oat milk giant Oatly’s newest investor — The Blackstone Group.. Consumers have flooded Twitter, ‘cancelling’ Oatly.Brand commentators said it'll all blow over, because let’s face it — Facebook and Amazon have been cancelled ten times over and are still in business. Not bad, for three brands Twitter is convinced it killed years ago. Blackstone earns billions of dollars from its oil & gas investments, making it a profiteer of one of the most environmentally destructive industries in the planet driving the very climate crisis that Oatly is supposed to be fighting with its sustainable dairy alternatives. My no muss, no fuss oatmilk recipe again for those who want it. However, this is not to say that it cannot be potentially harmful. Blackstone has visibly been involved in a number of controversies, all of which contradict the ethical branding that Oatly has built up over the years. In other words, if the audience that is proclaiming you ‘cancelled‘ does not represent your present or future source of growth, then you might not have as much reason to worry as you initially thought. However, Tom Sussman, head of planning at Leo Burnett, says that if the brand plays its cards fright there’s a good chance this cloud will pass and reveal a brighter future. Time releases three NFT covers. The highway would facilitate the export of food such as grains and soybeans, which are then shipped across the world from the shipping terminal at Miritituba deep in the Amazon. Some might say it … This adds to Oatly supporter’s confusion further, as donating to an administration who have various concerning environmental and ethical stances again moves away from this oat milk brand’s ethos. Defending the controversial decision to partner with Blackstone, he adds: “It is my belief that capital has to turn green and do so for the right reasons. However, the company has recently suffered reports of links between its C-suite and Brazilian rainforest destruction (courtesy of infrastructure company, Hidrovias do Brasil). So, isn’t this a good thing? Blackstone, in its turn, is allegedly investing in projects that link to deforestation in the Amazon rainforest. But what has it said about the backlash? But then again, there were probably less controversial investment companies out there who would have liked to invest in Oatly. "Oatly is in the process to go out on the stock market (IPO) in the near future. Malmö, Sweden and New York, July 14, 2020 – Oatly, the Swedish sustainable food company, today announced that it has further bolstered its plant-based movement through an agreement to invest $200 million in equity led by Blackstone Growth (“BXG”). The CEO of Blackstone, Stephen Schwazman, has donated millions of dollars to the Trump administration, particularly through supporting Kentucky Senator Mitch McConnell in recent years, with $3.7 million being donated for the 2020 election campaign. Twitter users, as you might imagine, were not best pleased. What are the hesitations around the Blackstone investment group?*. It is not money needed to survive, it is often a large pot acquired more easily for the purpose of rapid growth, which in itself is hard to keep sustainable. Oatly can officially fuck off. Oatly, the $2bn Swedish oat drink company, felt the sharp tongue of the internet this week. 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