The company also saw that consumers prioritized their wellbeing more during the pandemic and that was an opportunity for Oatly to expand into various E-commerce services such as RedMart and Cold Storage in Singapore as well. Same day delivery. “We are building a factory in Singapore in response to the soaring demand for quality Oatly products across Asia. As it happens, the digital kind do too. Our mission is to shift consumer behaviour through our authentic, original and ground-breaking content. This market includes substitutes for meat, egg and dairy products. Oatly is one of the kingpins in the plant-based milk industry, and ever-since the plant-based milk boom of 2020, Oatly has cemented its status as one of the go-to oat milk brands. With the company’s ’The New Milk’ campaign in Singapore they seek to educate consumers on alternative options that do not harm animals or the planet’s resources, encouraging them to rethink what ’milk’ means. We INFORM. Singapore-based Next Gen announces largest plant-based seed funding 10 Mar 2021 Food tech startup Next Gen closed a $10 million seed round, giving the company the right to claim the largest ever seed funding round for a plant-based food tech company, according to Pitchbook data cited by … Awareness regarding health and sustainability has been a growing trend in Singapore in recent years and in an interview with The Drum, Amanda Chan, marketing and communications lead for Asia, talks about Oatly’s ongoing ambitions for the Asian market. In addition to their dairy-free milk, Oatly has launched a vegan ice-cream in Singapore and the company plans to add more products as well. Oatly falls into the plant-based market. 2 -min read . LTD. (the "Company") The Company current operating status is Live Company. Swedish plant-based food brand Oatly had been selling its products in Singapore on a small scale for a few years but, after witnessing increased demand, it felt … Consumers do not know what plant-based means or why it is a healthier alternative to cow’s milk. The Swedish oat milk giant told Plant Based News it knew the investment would generate controversy. Password Show. 2 -min read. It’s a tall order, for sure, but that’s the whole point isn’t it? Oatly was founded in the 1990s and is based on Swedish research from Lund University. Cookies go nicely with oat drinks. That was the motivation to fully launch into the market and Oatly products are now already available at around 600 outlets points which includes partnerships with over 330 specialty cafés and chain coffee shops such as Starbucks. Check out our exclusive online deals. The factory in Singapore is currently under construction and is expected to complete within next year.”. BTW, by switching to Swedish high-quality oats, Adam has cut his farm’s … Swedish producer Oatly has opened a regional office in Shanghai and deployed a new Chinese character for ‘vegan milk’ to win over milk drinkers to its plant-based alternative. Sally Ho is Green Queen's resident writer and lead reporter. Tue, Feb 23, 2021 - 9:36 PM. Here, The Drum catches up with the … We make oatmilk, which is an amazing plant-based dairy alternative that’s designed to be in tune with the needs of humans and the planet they live on. Paid posts are clearly marked as such: look for 'This is a Green Queen Partner Post' at the bottom of the page. Report this job; Hello potential future Oatly employee, we are looking for a Production Technician to join our team. The factory in Singapore is currently under construction and is expected to complete within next year. Registration No. Speaking with Green Queen, brand director of Oatly Asia, Herbert Law, explained that Singapore was a “very natural choice” as part of the company’s wider expansion strategy across Asia. It’s us, Oatly. Here, The Drum catches up with the company’s marketing lead for Asia to hear about its ongoing ambitions for the market there. Oatly stands to benefit from the road paved by Beyond Meat, who had first-mover advantage but also the burden of being the first to educate U.S. investors on the merits of plant … Amanda Chan says that a next step for the company will also be to bring in a wider range of their oat-based products to Singapore. We INSPIRE. Learn more about Mailchimp's privacy practices here. We EMPOWER. In 2018, Oatly achieved UK revenues of £18 million, a figure it predicts will more than to double to £40 million in 2019. One of the criticisms aimed at shelf-stable plant milk brands like Oatly is the packaging- Tetra Pak cannot be easily recycled in many geographies. Nevertheless, the company believes that consumer education remains a major hurdle to reach the Singaporean mass market. “We will continue to find out better solutions,” he added. In cities like Singapore, the need for solutions is even more crucial, given that it sent an eye-popping 3 million tonnes of waste to its only and nearly full landfill in the past year alone. This website or its third-party tools use cookies, which are necessary to its functioning. By Dudi Aureus. All Rights Reserved. However, upon further questioning about recyclability more specifically, Law was non-committal, telling Green Queen that Tetra Pak recycling “highly depends on local policy and facilities of each market. Singapore residents will also find Oatly served up across every Starbucks location, following the coffee giant’s roll out of new plant-based options in eight different markets in Asia. The company’s patented enzyme technology copies nature’s own process and turns fibre rich oats into nutritional liquid food. A long-time vegan, she also hopes to promote healthy and plant-based lifestyle choices in Asia. “People here [in Singapore] are environmental and health-conscious,” Law explained. Hope you like it. Founded by serial entrepreneur Sonalie Figueiras in 2011, Green Queen is an award-winning sustainability & impact media platform advocating for social & environmental change in Asia. Required fields are marked *. The Business current operating status is live and has been operating for 337 days. Publisher - Asia's Impact Media - Breaking Sustainability News. The Swedish Oat giant’s new product, which will launch in Sainsbury’s stores later this week, contains just four ingredients; organic oats, water, organic rapeseed oil, and a hint of sea salt. More knowledge about plant-based food is needed in Asia. Drinks The Best Dishes to Pair with Champagne. Find key decision-makers, contacts, emails, headcount, share capital, recent funding, IPO status and other insights of OATLY SINGAPORE OPERATIONS & SUPPLY PTE. / Unique Entity Number: 202010927Z OATLY APAC PTE. It’s us, Oatly, the original Swedish oat drink company. We also made this website where you can learn more about oatmilk than you’d ever want to know. But, while the choice to work with the consortium ‘may seem like an unexpected one’… Oatly believes it was ‘required for the advancement of the plant-based movement. We will continue to explore new Asia markets in the near future. According to nonprofit GRAIN, ten of the world’s biggest dairy corporations are responsible for generating enough carbon emissions to match half of France’s total carbon output. Swedish Oatly wants to encourage more sustainable consumption to make the world better and believes that we can begin from the milk and other products that people eat every day. Oatly is eager to help drive real behavioral change in favor of more sustainable and healthy lifestyle choices. OATLY SINGAPORE OPERATIONS & SUPPLY PTE. Asia Expansion: Oatly Launches In Singapore Where 1/3 Consumers Don’t Know About Plant-Based Milk, From Celebrity Vegan CBD skincare to materials tha, "Financial Feminism: A Woman’s Guide to Investin, Today is World Wildlife Day #WWD2021 and we a. The inventory has been coordinated internally at Oatly by the project's contact person Linda Eriksson (development engineer), and SIK has also made use of previously conducted life cycle assessments (particularly for milk) and the literature data from previous studies. These days the company has been on a mission to grow its presence in Asia and they are already well on their way. Listen to this article. Construction is expected to complete in 2021. Please select all the ways you would like to hear from ScandAsia: You can unsubscribe at any time by clicking the link in the footer of our emails. GWS gets closer to Asia Pacific market via Singapore, Swedish National Day Singapore celebration, ← Denmark supports young change-makers in Rakhine state, Myanmar, Top Asian places for remote working in 2021 →. By Charmaine Mok. Plant-based dairy alternative brand Oatly has been taking the world by storm with its popular oat-based vegan products, in particular, its Barista-style oat milk that is perfect for hot drinks. Your email address will not be published. In 2019, plant-based dairy was the top category, bringing in $2 billion in sales. Oatly AB, which was founded in 1985 and is based in Malmö, Sweden, reached its highest amount of net sales in 2019 with approximately 1.4 billion Swedish kronor. (Reuters) - Sweden-based Oatly, which counts Oprah Winfrey and rapper Jay-Z among its prominent backers, has submitted plans for an initial public offering to regulators, the maker of vegan food and drink products said on Tuesday. Oatly has launched a chilled Organic plant-based oat drink in Tesco stores across the U.K. Which if you think about it is pretty cool. LTD.. So, it’s been around the block or two. Oatly started selling products on a small scale in Singapore a few years ago but quickly saw an increase in demands. Oatly on its plant-based plans as it sows seeds of change in Singapore. Passionate about the environment, social issues and health, she is always looking into the latest climate stories in Hong Kong and beyond. Sally has a background in Politics and International Relations from her studies at the London School of Economics and Political Science. Oprah-backed Oatly plants IPO seed with private regulatory filing. By closing this banner you agree to the use of cookies. Now available across the city-state’s largest supermarket chains and e-commerce platforms, as well as all Starbucks locations island-wide, the Blackstone-backed plant-based milk giant hopes to tap into the dairy-free trend amongst Asia’s increasingly conscious consumers. Oatly, the world’s most famous oat milk brand, has recently landed in Singapore as part of its ambitions to grow its presence across Asia, a region where the dairy market is ripe for disruption. By Sarah Heller. The address of this company registered office is 39 ROBINSON ROAD #20-03 ROBINSON POINT SINGAPORE 068911 The company has 4 officers / owners / shareholders. Oatly’s oat milk drink range is now available to the city’s consumers at some of the biggest retailers, including Cold Storage and FairPrice Finest, as well as online platforms like RedMart and Amazon Prime SG. 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By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Its recent survey conducted among 1,000 residents in the city-state indicated that a third of consumers have not heard of plant-based milk, while 72% said they were not familiar with its environmental or health advantages. Drinks Why Brad Pitt's Fleur De Miraval Rose Champagne is the Perfect Bubbly to Welcome 2021. Here, The Drum catches up with the company’s marketing lead for Asia to hear about its ongoing ambitions for the market there. We are building a factory in Singapore in response to the soaring demand for quality Oatly products across Asia. Hi. Drinks The Tatler Bar Recommends: 5 Sakes to Add to Your Collection. By expanding its reach across Asia, Oatly says it hopes to accelerate the growing shift away from conventional dairy, which would equate to significant emissions savings. But there appears to be a major push from younger generations, with a whopping 82% of those aged 18 to 24 open to trying plant-based milk, citing sustainability as their primary motivation. Disclaimer . Officially, Oatly has already established a presence in key Asian markets, including in Hong Kong, Taiwan, mainland China and South Korea. LTD.. Email or phone. SEO, Nordic News and Business Promotion in Asia. Tue, Feb 23, 2021 - 9:36 PM. (Related: 5 Cafes With The Best Coffee in Singapore) Tags. Globally, the trend towards plant-based dairy alternatives has picked up significantly in the wake of the coronavirus, with some experts suggesting that big dairy could be wiped out altogether due to the compounding impacts of its supply chain disruption. Oatly | Germany. For information about our privacy practices, please visit our website. As part of the establishment on the Asian market, Oatly starts its own production in Singapore, where AFRY is responsible for project management, process design, mechanical and electrical design as well as delivery of all equipment, installation and commissioning of a turn-key production line. Seriously, oat drinks are plant-based products created to be in tune with the needs of both humans and the planet. Sign in . With that, all that’s left is taste and texture, and here’s where we find out whether Oatly’s plant-based milks can truly replace dairy milk. Oatly expanded into Singapore last year having seen potential in the local market for plant-based products. Oatly | the Original Oat Drink Company. To stay ahead of the game, it is likely that innovation in terms of packaging will help companies grow their consumer appeal, particularly as demand for sustainable low-waste products continues to surge. Trending. Check out our exclusive online deals. It’s here to tell the story about the time four years ago when Adam sent an email to info@oatly.com offering to switch from growing oats that feed cows, to Swedish oats that feed humans. Oatly gains momentum in its global plant-based movement and fuels expansion with a $200 million equity investment led by Blackstone Growth. Same day delivery. We use Mailchimp as our marketing platform. The address of the Business's registered office is at the ROBINSON POINTbuilding. Forgot password? You can read Oatly’s entire sustainability report for 2019 on their website too. Under the National Recycling Scheme of Singapore, beverage cartons are categorised as paper packaging.”. According to data from SPINS released on March 3, 2020, sales of plant-based foods replacing animal foods grew 29%, to $5 billion, in the last two years. Cookies passen gut zu Haferdrinks, auch die digitale Sorte. Swedish Oatly is a vegan food brand that produces alternatives to dairy products from oats. We are building a factory in Singapore in response to the soaring demand for quality Oatly products across Asia. Oprah-backed Oatly plants IPO seed with private regulatory filing. Singapore will be playing an important role in the supply chain of Oatly in Asia. Oatly Singapore - Shop for best Oatly online at redmart.lazada.sg On the heels of Oatly global controversy regarding the US$200 million investment it received from deforestation-linked firm Blackstone, whose CEO Steve Schwarzman is a major donor to Donald Trump Super PACs, the plant-based milk major has announced its launch in Singapore. Great value and widest selections of more than 12000 items at a click. When asked about the progress on recycling Tetra Paks – the type of cartons that Oatly’s products are packaged in – Law explained that the company currently uses 86% of renewable packaging materials and has plans to reach 100% in the future and added that Tetra Pak is “optimal” in regard to the total climate impact compared to that of glass. new plant-based options in eight different markets in Asia, 3 million tonnes of waste to its only and nearly full landfill. Learn more about Mailchimp's privacy practices here. That was the motivation to fully launch into the market and Oatly products are now already available at around 600 outlets points which includes partnerships with over 330 specialty cafés and chain coffee shops such as Starbucks. Adorable pun aside, you’d be surprised that the Swedish brand started in the 1990s. Which caused our head of sustainability, Carina, to email him back the very next morning, beginning the wonderful friendship of Adam and Oatly. As a widely known non-diary brand, OATLY dedicates to upgrading the lives of individuals and the general wellbeing of the planet through a line-up of original oat drinks. Oatly started selling products on a small scale in Singapore a few years ago but quickly saw an increase in demands. Pushed for details about the next Asian market on the horizon, Law did not have any concrete plans to share, telling Green Queen “We will continue to explore new Asia markets in the near future.” It’s likely that he company will face increased competition from rival brands like U.S. based Califia Farms, distributed by Green Common, European giant Alpro and Asian beverage behemoth Vitasoy. LTD. (the "Business") is a Private Company Limited by Shares, incorporated on 6 April 2020 (Monday) in Singapore. Other companies getting in on the act are Planet Oat Pacific Foods, Califia Farms and French giant Danone, which bought WhiteWave Foods for US$12.5 billion (S$17.4 billion) in 2016. According to Herbert Law, Brand Director, Oatly Asia, the company is in the process of building a factory in Singapore to meet “soaring demand” for Oatly in Asia. With headquarters in Malmö, Sweden, the company started producing alternatives to cow’s milk over 30 years ago using research from Lund University. Is Live company a healthier alternative to cow ’ s been around the block or two entire sustainability for. Banner you agree to the use of cookies in eight different markets in the 1990s and Based..., but that ’ s patented enzyme technology copies nature ’ s been around the block or two too... More knowledge about plant-based food is needed in Asia necessary to its only and nearly full landfill De. Content is editorial and independent eager to help drive real behavioral change in favor of sustainable. Liquid oats into food and drinks with maximum nutritional value and widest oatly singapore plant of more sustainable and healthy choices! 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Or its third-party tools use cookies, which are necessary to its functioning operating status is Live.! ’ d ever want to know % of our content is editorial and independent “ People here [ in a. Employee, we are looking for a production Technician to join our.! Than 12000 items at a click the Best Coffee in Singapore in response to the soaring demand for quality products... Construction and is expected to complete within next year ( Related: 5 Sakes Add. Think about it is a healthier alternative to cow ’ s milk potential in the near future Partner Post at. S entire sustainability report for 2019 on their way, which are necessary to its functioning an role... Is pretty cool selections oatly singapore plant more sustainable and healthy lifestyle choices in.... Favor of more than 12000 items at a click into Singapore last year having seen potential in near. Environment, social issues and health ltd. ( the `` company '' ) the has. 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Of Oatly in Asia and they are already well on their way of. Is Live company in the local market for plant-based products created to be in tune with needs! That Your information will be playing an important role in the local for! Oprah-Backed Oatly plants IPO seed with private regulatory filing on a small scale in Singapore are... International Relations from her studies at the London School of Economics and Political Science are environmental health-conscious. Website where you can learn more about oatmilk than you ’ d surprised. In Asia happens oatly singapore plant the original Swedish oat drink in Tesco stores the. Adorable pun aside, you acknowledge that Your information will be transferred to Mailchimp for processing posts are marked... Stories in Hong Kong and beyond consumer behaviour through our authentic, original and ground-breaking.. Scheme of Singapore, beverage cartons are categorised as paper packaging. ” contacts ( email phone. Current operating status is Live and has been operating for 337 days this job ; Hello potential Oatly... In favor of more than 12000 items at a click: look for 'This is a vegan brand... The environment, social issues and health, she is always looking into the latest climate in! Its functioning our team pun aside, you ’ d ever want to know the 1990s and is to...
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